In1996, Chamela began the dream of being a brand with a young and fresh style,only with the line of underwear for women.
The entrepreneurial mentality of the creators have driven CHAMELA to have different product lines such as: Workout (sports), Mar (swimwear) and Mood (underwear andrelax). A mixture of sensuality, innovation, functionality, with exclusive avant-garde designs, expressing the essence of the brand towards a global woman.
During all this time, CHAMELA has been characterized by guaranteeing the good quality of its products and the accessibility of its prices, this has allowed it to captivate a broad international market, making presence in more than 20 countries, fashion fairs, such as, Intermoda Guadalajara , Curve Expo New York, and Colombiamoda Medellin, also in major chain stores nationwide, department stores, specialty boutiques, multibrand stores; we currently have 9 own stores, online operations and catalog sales.